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Case Study: Using Flash Sales Sites as a Marketing Tool
ADOTAS – Gilt Groupe may have given online flash sales sites widespread notoriety, but now a whole ecosystem of similar, niche-based sites has cropped up. While these may seem like merely deep discount...
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Responsys Unveils 4th Annual Email Design Look Book
Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, today announced the release of its fourth annual Email Design Look Book, which spotlights twenty email...
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Why More Consumers Use Mobile to Shop In-store vs. Online
With mobile ranking a close second and closing fast behind the venerable television as the most frequently used channel for media consumption, mobile is increasingly the tool consumers turn to for...
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Friend2Friend Launches Upgraded Platform that Captures Mobile Brand...
PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today...
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Using Visual Story Telling to Build Stronger Relationships with Consumers
ADOTAS – Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras...
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Spredfast Secures $32.5 Million in Growth Capital
AUSTIN, TX., January 3, 2014(ADOTAS) — Spredfast, the leading independent social relationship platform provider, today announced that it has raised $32.5 million in growth capital led by Lead Edge...
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Study: Consumer Acceptance of Mobile Location-Sharing Bodes Well for Beacons
PORTLAND, Ore., June 5, 2014 (ADOTAS) – Urban Airship, the global leader in Mobile Relationship Management, today released expanded location-based marketing insights focused on consumer receptivity to...
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